Young Artists Conservatory of Music

YACM Brand Refresh

With a legacy spanning 16 years, Young Artists Conservatory of Music (YACM) is a beacon of excellence in nurturing performing arts talent among Northern California’s youth. As a non-profit, YACM is dedicated to making education accessible; thus, every student enjoys a tuition subsidy funded by grants. Despite its stellar reputation and financial aid program, the pandemic led to a sharp decline in enrollment. YACM aspired to restore pre-pandemic student participation. Our brand refresh empowered YACM to engage parents and students anew and increase youth enrollment.

Visual Identity System
Content Strategy
Website Design & Development
YACM needed to rebuild its student base and increase public awareness that it is the finest resource for arts education in Solano County, California. However, its current website was large and unwieldy, plagued by redundant content, buried information and an outdated logo. YACM hired us to create a more professional online presence and new tools to engage with students and its community.
After a comprehensive audit and overhaul of YACM’s website content, we crafted a new site map and content strategy. This strategy streamlined and refined extensive information into user-friendly, searchable content. The new website showcases YACM’s fresh visual identity, complete with revitalized colors, logo, and typography. It incorporates the existing tagline ‘Grow Musical, Grow Well,’ along with vibrant program and performance photos. We saved our client money by designing six new website templates, that enabled YACM’s internal team to build out the remaining site pages.