Young Artists Conservatory of Music

YACM Brand Refresh

Role: Creative Director | For 16 years, Young Artists Conservatory of Music (YACM) has delivered excellence in the performing arts for Northern California youth and children seeking exceptional music education. However, Covid-19 resulted in a significant drop in enrollment. YACM aimed to increase enrollment to pre-pandemic levels. This brand refresh revitalized YACM, re-engaging parents and students, and leading to a surge in youth enrollment.

Visual Identity System
Content Strategy
Website Design & Development
YACM needed to rebuild its student base and increase public awareness that it is the finest resource for arts education in Solano County, California. However, its current website was large and unwieldy, plagued by redundant content, buried information and an outdated logo. YACM hired us to create a more professional online presence and new tools to engage with students and its community.
After a comprehensive audit and overhaul of YACM’s website content, we crafted a new site map and content strategy. This strategy streamlined and refined extensive information into user-friendly, searchable content. The new website showcases YACM’s fresh visual identity, complete with revitalized colors, logo, and typography. It incorporates the existing tagline ‘Grow Musical, Grow Well,’ along with vibrant program and performance photos. We saved our client money by designing six new website templates, that enabled YACM’s internal team to build out the remaining site pages.