Young Artists Conservatory of Music
YACM Branding
With a legacy spanning 16 years, Young Artists Conservatory of Music (YACM) had been a beacon of excellence in nurturing performing arts talent among Northern California’s youth. Despite its stellar reputation, the pandemic led to a sharp decline in enrollment. YACM aspired to restore pre-pandemic student enrollment. Our rebranding work empowered YACM to engage parents and students anew and increase youth participation.
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Visual Identity System
Content Strategy
Website Design & Development -
YACM needed to rebuild its student base and increase public awareness that it is the finest resource for arts education in Solano County, California. However, its current website was large and unwieldy, plagued by redundant content, buried information and an outdated logo. YACM hired us to create a more professional online presence and new tools to engage with students and its community.
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After a comprehensive audit and overhaul of YACM’s website content, we crafted a new site map and content strategy. This strategy streamlined and refined extensive information into user-friendly, searchable content. The new website showcases YACM’s fresh visual identity, complete with revitalized colors, logo, and typography. It incorporates the existing tagline ‘Grow Musical, Grow Well,’ along with vibrant program and performance photos. We saved our client money by designing six new website templates, that enabled YACM’s internal team to build out the remaining site pages.
YACM Color Palette
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#0194C8
Chill Blue
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#FF791D
Orange Glow
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#E6E7E8va
Soft Grey