Working Solutions

Amplifying Economic Growth through Microlending

Working Solutions had funded hundreds of businesses, but their message needed a megaphone. We redesigned their print marketing, helping to amplify their voice, and reach—connecting historically marginalized entrepreneurs with the funding they deserve.

Research & Insights
Stakeholder Interviews
Brand Audit of Existing Print, Website & Social Media 
Print Marketing Materials
Key Brand Messages
Print Collateral Style Guide
Art Direction
Brand Action Plan Including Strategy for Website, Blog, Video, Social Media & eNewsletter
Working Solutions had 20 pieces of print collateral (postcards, flyers, brochures, etc.) with no unifying design as well as six different mission statements and multiple taglines. Additionally, they needed to unify their branding across six social media channels, an email newsletter and a website.
They wanted to keep their existing logo but needed a singular clear message and a cohesive, but adaptable marketing vehicle to communicate the multi-faceted services they provided to small businesses.
Initially commissioned to redesign six pieces, we ultimately overhauled the majority of Working Solutions’ collateral to create new, integrated, and cohesive print marketing materials. In the process, we interviewed stakeholders encompassing donors, staff, board members, and clients to understand how they perceived Working Solutions. We discovered that few were aware of a key differentiator: Working Solutions is the only San Francisco Bay Area microlender offering free small business consulting, which we made a central pillar of their clarified purpose.

We also developed a comprehensive content strategy to revamp their social media, improve their website and email campaigns, and boost site traffic with an SEO strategy. Our collaboration also led to the creation of a new tagline, 'Capital. Consulting. Community,' and a revitalized mission statement.

A Smarter Way to Share Working Solutions’ Story

We transformed Working Solutions’ outreach with a sleek, coil-bound booklet that staff can customize on the fly. Designed for both impact and flexibility, the offset-printed pages spotlight the organization, its services, and the entrepreneurs it supports. A built-in pocket holds quick-reference marketing pieces, while the back features adaptable templates and an updated Eligibility Checklist—an eye-catching redesign that makes borrower qualifications crystal clear.

Photos by Tamisie Honey depict funded businesses and owners throughout.