Walmart
E-commerce Imagery
Role: Photo Art Director | Walmart’s e-commerce hub, Walmart.com, sought to introduce a fresh line of women's activewear. My role was to infuse excitement into the online rollout. The images captured the essence of the new activewear, and ensured a successful launch.
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Photo Art Direction
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As the largest brick-and-mortar retailer on the planet, Walmart sells tens of thousands of items to the tune of $524 billion in annual revenue. Walmart.com wanted to differentiate this new line from the sea of athletic images already populating the site. At the same time, we had to stay within the confines of an all white studio background, without taking the shoot on location or using a different background.
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We created dynamic, kinetic on-figure photography that boldly contrasted with the static images on Walmart’s site. We photographed the clothes on athletic models in motion, demonstrating the activewear’s performance attributes.
We helped Walmart create a fresh, fun, energetic approach to the e-commerce shopping experience, while ensuring their new collection stood out from the other brands already on its site.
Marketing & Advertising Concepts
