Sharper Image
Marketing, E-commerce & Catalog
Role: Photo Art Director | Sharper Image was renowned for its innovative gifts and gadgets sharply designed for tech enthusiasts. I was hired to create compelling feature photographs of some of their newest arrivals for catalog, online advertising and marketing. The final images embody the sleek modern aesthetic that is at the core of Sharper Image’s brand identity.
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Photo Art Direction
Concept Development -
Sharper Image photographers, worked at a deliberate pace to meticulously craft each unique image. Our goal was to strike a balance between achieving beautiful photographs while boosting the speed of production to increase the daily shot count.
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To speed the pace of production, while maintaining striking images, we simply increased post-production retouching and reduced the amount of time spent in studio perfecting the photograph. As a result, we continued to create powerful advertising photographs but increased productivity.
