1000% Web Traffic Growth — Taking a Travel Brand Beyond SFO Terminal
CONSUMER BRAND & WHOLESALE EXPANSION
A multi-year engagement that helped a thriving airport retail chain build the story, identity and digital infrastructure to grow from $3.5M to $6.3M in revenue.
MY ROLE
Creative Director • Team Lead
CLIENT
RDG Concessions, parent company of Pacific Outfitters Travel Gear (POTG), San Francisco, California
PROJECT OUTCOMES
1000% increase in web traffic. Travelers and wholesale buyers found POTG online for the first time via a new direct-to-consumer website and separate wholesale website.
71% increase in sales. Revenue grew from $3.5M to $6.3M within 18 months.
B2B strategy launches wholesale channel. A business-to-business strategy, including domestic and international trade shows introduced POTG’s products to wholesale vendors including additional airport retailers, travel stores, and pharmacy chains nationwide.
Audience engagement beyond the terminal. In-store promotions, QR code campaigns and social media contests converted one-time airport shoppers into an engaged online community.
INTRODUCTION
Imagine the moment you realize your neck pillow is still on the kitchen counter. You’re already through security and your 15-hour flight boards in forty minutes.
You scan the shops near your gate. And there it is: Pacific Outfitters Travel Gear.
You walk in and grab a neck pillow, and a well-made, lightweight jacket because the weather is unpredictable where you're headed. You can't believe how great the prices are, especially at the airport where everything is overpriced.
With 30 years of airport retail expertise, Ralph Glen, founder of RDG Concessions, had been operating Pacific Outfitters Travel Gear (POTG), a family of six retail stores inside San Francisco International Airport. The company also sold travel merchandise in Indianapolis and Tampa airports.
Pacific Outfitters Travel Gear stores had been in business over 15 years and offered a 100% satisfaction guarantee with no-hassle returns. Loyal customers returned to the store again and again.
The problem wasn't the product. It was that the relationship ended at the gate.
We built the narrative, the visual identity system, and the ecommerce infrastructure that changed that.
RESPONSIBILITIES
Creative Director & Team Lead:
Shaped the engagement from proposal to final delivery across consumer retail, wholesale, and influencer outreach
Assembled the team, set the schedule, and managed the budget
Served as the bridge between RDG's leadership and the creative team
Ensured narrative consistency across every channel and audience touchpoint
PROJECT TEAM
Creative Director • Design Director • Web Developer • Photographer & Film Producer (2) • Social Media Content Manager • Photo Stylists (4) • Photo Assistants (3) • Modeling Agencies (2)
PROJECT SCOPE
Research & Insights • Audience Segmentation • Narrative Frame & Positioning • Tone Guidelines • Visual Identity System • Ecommerce Website Design & Development • Wholesale Website Design & Development • Social Media Campaign • Influencer Outreach • Video Production • Visual Identity System
Pacific Outfitter Travel Gear’s Private Label Brands
POTG • Landing Field • Maya Reyes • K.Rae Kids • RG Sports
THE CHALLENGE
RDG Concessions ran six profitable stores at SFO, generating $3.5M annually — but the brand behind them was invisible. Travelers loved the products; they just didn't remember the name.
But to the thousands of travelers who walked through those stores every year, the name on the door Pacific Outfitters Travel Gear (POTG on product labels) meant little.
Who Is POTG & What’s Their Story?
The entire operation relied on foot traffic generated by the millions of annual visitors to SFO. Customers loved the stylish products for their quality and affordable price.
But few no one had ever heard of the parent company RDG Concessions.
The question was how to engage customers once they left the store, while simultaneously reaching wholesale buyers, other travel retailers, and national chains who had never heard of Pacific Outfitters Travel Gear.
When Ralph Glen and his Chief Financial Officer brought Adele's team in, RDG Concessions had a poor ecommerce presence, little social media, and untapped wholesale aspirations. When asked how their online presence measured up against competitors, a Pacific Outfitters Travel Gear staff member put it plainly: “We suck big time.”
RDG Concessions didn’t have a product problem. It had a storytelling and online identity problem.
Pacific Outfitters Travel Gear Store in SFO (above)
HMW
How might we help a profitable family of airport retail stores with decades of product expertise convert trust earned in-person into growth beyond San Francisco International airport’s terminals?
THE CHALLENGE
RDG Concessions had six extremely profitable stores at SFO with annual earnings of $3.5M.
Who Is POTG & What’s Their Story?
But to the thousands of travelers who walked through those stores every year, the name on the door Pacific Outfitters Travel Gear (POTG on product labels) meant little.
And no one had ever heard of the parent company RDG Concessions.
The entire operation relied on foot traffic generated by the millions of annual visitors to SFO. Customers loved the stylish products for their quality and affordable price.
The question was how to engage customers once they left the store, while simultaneously reaching wholesale buyers, other travel retailers, and national chains who had never heard of Pacific Outfitters Travel Gear.
When Ralph Glen and his Chief Financial Officer brought Adele's team in, RDG Concessions had a poor ecommerce presence, little social media, and untapped wholesale aspirations. When asked how their online presence measured up against competitors, a Pacific Outfitters Travel Gear staff member put it plainly: “We suck big time.”
RDG Concessions didn’t have a product problem. It had a storytelling and online identity problem.
Pacific Outfitters Travel Gear Store in SFO (above)
HMW
How might we help a profitable family of airport retail stores with decades of product expertise convert trust earned in-person into growth beyond San Francisco International airport’s terminals?
THE CHALLENGE
RDG Concessions had six extremely profitable stores at SFO with annual earnings of $3.5M.
But to the thousands of travelers who walked through those stores every year, the name on the door Pacific Outfitters Travel Gear (POTG on product labels) meant little.
And no one had ever heard of the parent company RDG Concessions.
The entire operation relied on foot traffic generated by the millions of annual visitors to SFO. Customers loved the stylish products for their quality and affordable price.
The question was how to engage customers once they left the store, while simultaneously reaching wholesale buyers, other travel retailers, and national chains who had never heard of Pacific Outfitters Travel Gear.
Pacific Outfitters Travel Gear Store in SFO
When Ralph Glen and his Chief Financial Officer brought Adele's team in, RDG Concessions had a poor ecommerce presence, little social media, and untapped wholesale aspirations. When asked how their online presence measured up against competitors, a Pacific Outfitters Travel Gear staff member put it plainly: “We suck big time.”
RDG Concessions didn’t have a product problem. It had a storytelling and online identity problem.
HMW
How might we help a profitable family of airport retail stores with decades of product expertise convert trust earned in-person into growth beyond San Francisco International airport’s terminals?
Our Solution - POTG & RDG Concessions
A Consumer Brand, a Wholesale Platform, and a Targeted Influencer Campaign, Built Around One Consistent Narrative
1. Consumer Brand & Ecommerce
Pacific Outfitters Travel Gear
(Direct to Customer)
We refreshed Pacific Outfitters Travel Gear's visual identity and launched a new ecommerce website that brought the in-store experience online.
Deliverables:
Visual Identity
Logo Refinement (update of original logo)
Color Scheme & Palette
Brand Guidelines
In-store Signage and Promotions
Vehicle Wrap
Ecommerce Website Design & Development
Social Media Campaign
Photography & Video
2. Wholesale Platform & Trade Show Presence
RDG Concessions
(Business-to-Business)
We built an RDG Concessions’ B2B wholesale website and trade show identity that demonstrated the company’s trustworthiness to buyers who had never set foot in one of their airport stores.
Deliverables:
Visual Identity
24-page Product Lookbook
Trade Show Environmental Graphics
Vehicle Wrap
Print Collateral
Wholesale Website Design & Development
The Process
3. Targeted Influencer Campaign
RDG Concessions
(Influencer Outreach)
We created a bespoke marketing kit targeting a single high-value influencer, a one-shot opportunity with a tight deadline.
Deliverables:
Custom Packaging Design
Personalized Letterhead
Video Introduction to RDG Concessions
Product Curation
Version 2: Photos are smaller here
Our Solution - POTG & RDG Concessions
A Consumer Brand, a Wholesale Platform, and a Targeted Influencer Campaign, Built Around One Consistent Narrative
1. Consumer Brand & Ecommerce
Pacific Outfitters Travel Gear
(Direct to Customer)
We refreshed Pacific Outfitters Travel Gear's visual identity and launched a new ecommerce website that brought the in-store experience online.
Deliverables:
Visual Identity
Logo Refinement (update of original logo)
Color Scheme & Palette
Brand Guidelines
In-store Signage and Promotions
Vehicle Wrap
Ecommerce Website Design & Development
Social Media Campaign
Photography & Video
2. Wholesale Platform & Trade Show Presence
RDG Concessions
(Business-to-Business)
We built an RDG Concessions’ B2B wholesale website and trade show identity that demonstrated the company’s trustworthiness to buyers who had never set foot in one of their airport stores.
Deliverables:
Visual Identity
24-page Product Lookbook
Trade Show Environmental Graphics
Vehicle Wrap
Print Collateral
Wholesale Website Design & Development
The Process
3. Targeted Influencer Campaign
RDG Concessions
(Influencer Outreach)
We created a bespoke marketing kit targeting a single high-value influencer, a one-shot opportunity with a tight deadline.
Deliverables:
Custom Packaging Design
Personalized Letterhead
Video Introduction to RDG Concessions
Product Curation
1. DISCOVER: WHAT DO AUDIENCES NEED?
Research & Stakeholder Interviews
Adele facilitated a Narrative Discovery Workshop where RDG Concessions’ employees helped map Pacific Outfitters Travel Gear’s customer across demographics, psychographics and purchase motivation.
We co-crafted the brand story grounded in their real-world experience with in-store customers. A traveler defined by urgency, value and practicality emerged. Customers weren't browsing for sport. They were solving a problem, finding a deal, or preparing for a journey.
We structured our discovery around stakeholder workshops with Pacific Outfitter Travel Gear’s store staff, intake interviews with leadership, and competitive analysis across consumer and wholesale markets, mapping core users, repeat customers, edge cases like military travelers, and wholesale buyers as distinct audiences with distinct needs.
KEY FINDING
Pacific Outfitters Travel Gear’s core customer was female, late 30s to 65, college educated, and savvy.
She compared prices on her smartphone while standing in the store. She traveled most often to Asia, Dubai, and Europe. She bought first for herself and then purchased gifts. She was loyal, reflected by the 20 to 30% of repeat visitors, some of which returned monthly.
Across the store’s customers, we discovered that every audience segment we needed to reach had a different relationship with urgency. The pleasure traveler was excited and value-conscious. The business traveler was efficient and time-pressed. The Asia-bound repeat traveler was deliberate and quantity-minded. The last-minute problem solver was stressed and needed immediate relief. The wholesale buyer was calculating margins and evaluating risk.
Each needed a different story told in a different way. Our job was to find the through-line.
2. DEFINE: SYNTHESIZING INSIGHTS
Personas & Narrative Frame
Five audience personas reflected RDG Concessions’ customers across the consumer (Pacific Outfitter Travel Gear) and wholesale sides of the business.
Each reflected specific emotional and practical needs.
Elena (Savvy Vacation Traveler)
Justine (Purposeful Business Traveler)
Kenny (Asia-Bound Repeat Traveler)
Amber (Crisis Shopper)
Ruben (Wholesale Buyer)
Audience Personas
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Elena
SAVVY VACATION TRAVELER
Represents the core POTG customer. Female, late 30s to 65, college educated and loyal. Travels to Asia, Dubai, and Europe for pleasure. Compares prices on her phone while in the store. Buys for herself first, gifts second. Her question: Is this good quality at an affordable price? -
Justine
PURPOSEFUL BUSINESS TRAVELER
Represents female professionals at T2 terminal. Prepared and efficient. Knows what she needs before she walks in. Expects quality products and excellent service. She is not comparing prices. Her question: Does this meet my needs quickly so I can keep moving? -
Kenny
ASIA-BOUND REPEAT CUSTOMER
Represents loyal international customers who return regularly. Shops with intention knowing the same products cost much more in Asia. Buys clothing and gifts in smaller sizes. His question: Is my size still in stock, and what gifts can I purchase? -
Amber
CRISIS SHOPPER
Represents impulse buyers solving an unexpected travel problem. She hadn't planned to stop, but her luggage broke, the weather changed, or last minute purchase caught her eye. Her question: I didn't plan for this — but can you fix it before I board? -
Ruben
WHOLESALE BUYER
Represents B2B (business-to-business) buyers in high-rent environments where profit margins drive every decision. Needs products with a proven track record in airport retail. His question: Can I trust this product to move off my shelves at a margin that works for my business?
Secondary Audience Personas
Three secondary audiences also emerged through our research.
3. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
1. Military Travelers
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
2. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
Secondary Audience Personas
Secondary Audiences
Three secondary audiences also emerged through our research.
Three secondary audiences also emerged through our research.
2. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
1. Military Travelers
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
3. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
1. Military Travelers
2. Online Shoppers
3. SFO Employees
Secondary Audience Personas
Three secondary audiences also emerged through our research.
2. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
1. Military Travelers
2. Online Shoppers
3. SFO Employees
1. Military Travelers
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
3. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
1. Military Travelers
2. New Online Shoppers
Secondary Audiences
Three secondary audiences also emerged through our research.
Three secondary audiences also emerged through our research.
2. Online Shoppers New to POTG
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
1. Military Travelers
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
3. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
1. Military Travelers
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
2. New Online Shoppers
Secondary Audience Personas
Secondary Audiences
Three secondary audiences also emerged through our research.
Three secondary audiences also emerged through our research.
2. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
1. Military Travelers
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
3. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
2. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
Secondary Audience Personas
Three secondary audiences also emerged through our research.
1. Military Travelers
3. New Online Shoppers
The online traveler who had never set foot in an airport store. She was someone planning a trip from home, searching for proven travel gear, and making considered purchases based on product reputation rather than in-store experience. The new ecommerce website was specifically for her.
The 15% of store visitors identified as military travelers, concentrated at Terminal F, who represent a distinct occupational segment with their own purchase needs and patterns.
2. SFO’s Airport Employees
SFO’s 30,000 to 35,000 airport employees, a built-in local customer base with high purchase frequency especially for products like the 3-layer bond jacket that can withstand the shifting temperatures and physical rigors of the terminal environment.
Competitive Advantage & Value Proposition
Research revealed that Pacific Outfitters Travel Gear’s biggest competitive advantage was hiding in plain sight.
Pacific Outfitters Travel Gear’s owner had spent more than 15 years designing, testing, and standing behind products built specifically for the airport traveler.
Pacific Outfitters Travel Gear’s sales staff had been watching traveler behavior up close for 15 years, listening to customer needs and solving travelers’ problems in person at the gate.
POTG had custom designed, time-tested, high-quality travel products at low prices specifically to meet the needs of value-conscious airport travelers.
Additionally, POTG’s 100% satisfaction guarantee facilitated no-hassle returns. Few competitors could claim that.
But none of this was being broadcast to customers as part of POTG's compelling story.
We changed that with a strategic narrative that clearly communicated these benefits to all audiences, across channels.
3. DEVELOP: MESSAGING ARCHITECTURE
Story & Positioning
We crafted messaging around a single idea: POTG’s products were designed specifically for the airport traveler, tested in real airport environments, and proven through years of sales data.
This was more than a selling point; it was a promise to shoppers and wholesale buyers.
The messaging architecture went through multiple iterations with our internal team before we presented concepts to our client. We brainstormed, and selected the strongest prototypes to present to RDG Concessions’ leadership team. Each deliverable was refined based on client feedback and what their audiences needed to know and hear.
TAGLINE
“Stylish Products Designed for the Savvy Global Traveler”
and the abbreviated version “Designed for the Savvy Global Traveler.”
SLOGANS
“Smartly Designed, Traveler Tested”
“Custom Designed for Your Trip”
“Custom Designed for the Traveler”
We also crafted these slogans to use throughout marketing channels and social media.
4. DELIVER: VISUAL IDENTITY & DIGITAL INFRASTRUCTURE
Strategy and Design Working Together
Through an iterative process that included brainstorming and prototyping, we crafted a visual identity system that highlighted the unique qualities of RDG Concessions, Pacific Outfitters Travel Gear and their private label brands.
We updated versions of the original logos for RDG Concessions and Pacific Outfitters Travel Gear. Then we designed a completely new visual identity system that included a new color palette, iconography and product photography that announced the refreshed brand and its availability beyond SFO’s terminal.
The Pacific Outfitters Travel Gear ecommerce website and social media campaign encouraged customers to connect and shop from their destinations across the globe.
The new RDG Concessions ecommerce wholesale website gave buyers a professional portal to evaluate and order product in bulk at reduced wholesale prices. The trade show exhibit booths and print collateral gave RDG Concessions’ wholesale business a physical presence that competed on an international stage with established global brands.
Every touchpoint said the same thing: “Stylish Products Designed for the Savvy Global Traveler.” Trust us.
THE RESULT
1000% increase in web traffic. Travelers and wholesale buyers found POTG online for the first time via a new direct-to-consumer website and separate wholesale website.
71% increase in sales. Revenue grew from $3.5M to $6.3M within 18 months.
B2B strategy launches wholesale channel. A business-to-business strategy, including domestic and international trade shows introduced POTG’s products to wholesale vendors including additional airport retailers, travel stores, and pharmacy chains nationwide.
Audience engagement beyond the terminal. In-store promotions, QR code campaigns and social media contests converted one-time airport shoppers into an engaged online community.
“Her work helped us tell our story with clarity and confidence, attract new customers, and expand into additional store locations.”
— Carlton Gill, Chief Financial Officer at RDG Concessions
PROJECT TAKEAWAYS
When you build a narrative that calms roiling fears you meet people where they are. Archway had always done life-changing work. We helped them tell their story by encapsulating their proven track record and reassuring their audience.
We didn't start with what Archway wanted to say. We started with what their audiences needed to hear. A mother at 2am needs to know her addicted son is in good hands. A case manager needs proof that this isn't another charlatan operation. A parole agent needs evidence of effectiveness with minimal drama.
PROJECT TEAM
Creative Director: Adele Berry
Design Director: Deb Harrison
Brand Strategist: Shantini Munthree
Copywriter: John Garber
Motion Design: Razvan Stacescu
Video Editor: Traian Brumusescu
1. Pacific Outfitters Travel Gear (POTG) — Direct to Consumer
Consumer Brand & Ecommerce
For the consumer brand we built the story around the array of custom designed travel products, in festive colors with features like extra pockets in clothing and luggage to accommodate passports and water bottles. Our messaging on in-store signage, across social media and online was warm, direct, and confident.
We created in-store promotions that encouraged visitors to follow POTG on social media or sign up for their email list before leaving the terminal. QR codes placed throughout the store drove traffic in both directions — scanning in-store unlocked discounts and prize giveaways, while online campaigns drove customers back into the stores. Social media contests ran in tandem with in-store promotions, keeping customers engaged with the brand long after their flight landed.
2. RDG Concessions — Influencer Outreach
Hello Steve Harvey – Capturing Influencer Attention!
Ralph Glen learned that media personality Steve Harvey would be speaking at an upcoming national conference. The goal was to get the kit into Harvey’s hands before the event and secure a meeting.
We had a few short weeks to design the entire influencer kit. The video introduction of Ralph Glen and POTG’s team, included with the kit, was shot in a single day and edited within a week as a final personal touch.
We built the influencer kit around founder Ralph Glenn’s story and his vision for RDG Concessions and POTG. We crafted a single memorable impression adorned in custom packaging and containing some of POTG’s signature travel gear.
The result was a striking package: POTG travel gear samples in a branded orange suitcase, custom letterhead and a personal note from founder Ralph Glen, and a luggage tag with a personalized video greeting.
Unfortunately, Steve Harvey backed out of the conference at the last minute and Ralph didn’t get to follow up with him in person.
But the work demonstrated what targeted influencer outreach could look like at the highest level and established a template for future campaigns.
RDG Concessions Iconography
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Icon
RDG Freight Stamp
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Icon
RDG Freight Stamp
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Icon
RDG Freight Stamp
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Illustration
Blue Crowns
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Illustration
White Crowns
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Illustration
Muted Grey Crowns
RDG Concessions – Wholesale Business
Ecommerce Website & Trade Show Presence
For the wholesale platform we built the narrative around the parent company RDG Concessions. We focused on the time-tested products, expertise and partnership the parent company offered.
Owner Ralph Glenn’s 30 years in airport retail, and 15 years operating Pacific Outfitter Travel Gear’s six stores meant that RDG Concessions understood the high-rent, high-volume demands of the industry in a way most wholesalers did not.
This message was embodied in trade show booth designs for the U.S. and Canada, a 24-page product lookbook and print collateral.
PROJECT TAKEAWAYS
RDG Concessions and Pacific Outfitters Travel Gear needed to highlight their greatest competitive advantage: 15 years of expertise designing products specifically for the airport traveler’s moment of need.
We told that story and brought it to life across every channel and audience.
The vacation traveler wanted good quality at an affordable price. The business traveler needed speedy customer service. The Asia-bound repeat customer wanted specific sizes and souvenirs. The last-minute problem solver needed to solve a travel emergency. The wholesale buyer sought time-tested travel gear that would meet profit goals. We also needed to connect and engage with military travelers, SFO employees and new online shoppers who had never visited the store.
We built a narrative that spoke to all of them.
Most importantly, we gave customers a way to stay connected once they left the store. In-store promotions with QR codes attached to social media contests turned one-time airport shoppers into an engaged online community.
With a deliberate and focused storytelling we reached diverse audiences and moved them to action, beyond the terminal.
PROJECT TEAM
Creative Director & Photo Producer: Adele Berry
Design Director: Deb Harrison
Lead Photographer & Film Producer: Ted Thomas
Photo Assistant, 2nd Shooter & Film Producer: Josh Harding
Photo Assistant & 3rd Shooter: Dominic Egan
On-Figure Photo Retoucher: Jeff Fiterman
Fashion Stylists: Jenna Drobnick
Product Stylists: Tracy Blanks
Assistant Product Stylist: Elena Craig
Hair & Make-up: Inna Matthews
Modeling Agencies: J.E. Models & Look Model Agency
Models: Anthony Barnett, Hannah Fugazzi
Web Developer: Michael Paul
Social Media Content Manager: Emphatic