Circlefoot | Wellness Homes & Habitats

Brand Restage & Rebrand

Role: Creative Director | Circlefoot is the leading wellness landscaping and construction company that designs, builds, and manages homes, gardens, homesteads, and small farms in San Mateo, California. But when Circlefoot first approached us for this rebranding project they were a permaculture landscaping company unsure how to explain their new expanded scope of services and uncertain who their new audience was. We helped Circlefoot clarify their purpose, amplify their message, define their audience and differentiate their identity.

Research & Insights 
Brand Positioning 
Define Target Segments 
Segment Personas 
Brand Role 
Brand Voice 
Content Strategy  
Visual Identity System 
Tagline Development 
Mission/Purpose Statement 
Brand Guidelines 
Brand Color Scheme & Palette 
Brand Personality 
Key Brand Messages 
Website Design 
Print Collateral 
Motion Design 
Video
Six years ago, we successfully designed Circlefoot Permaculture’s website, leading to exponential business growth. Now, as they ventured into uncharted territory, blending home construction with landscaping, new challenges emerged.
First, we had to simplify and clarify their intricate services, making them accessible and informative to potential clients. Second, their beloved yet outdated logo needed a transformation to match the brand’s fresh direction. Lastly, the absence of project photos for their home construction expansion required a credible solution to showcase Circlefoot’s home construction capabilities.
Our all-encompassing brand strategy overhaul successfully repositioned Circlefoot. A complete transformation unfolded, encompassing mission, audience, and messaging.
In response to the client’s affinity for the original logo, we married tradition and modernity for a fresh logo and brand identity, that included new typography, colors and graphic elements. By merging stock imagery with Circlefoot’s visuals, we effectively showcased their unique home construction approach.
The outcome: a distinctive, purpose-driven brand identity that eloquently communicates to a defined audience.