Creative Director, Visual Storyteller & Brand Advocate
Amplifying Mission-Driven Brands for Maximum Impact
I’m a champion of brands that are driven to positively impact communities locally and globally. It brings me joy to lead strategic branding campaigns that connect audiences with non-profits & under-the-radar organizations that seek to do well by doing good.
Since 2014, I have led Brandora Collective Inc. as creative director and CEO. Brandora Collective is a boutique brand consultancy that delivers brand clarity and distinction through design and brand strategy.
My journey began as a photographer, but I fell in love with design while earning my Master's degree in photography. Early in my career, I joined a consulting firm in Southern California as a graphic designer, and within two years I became creative director. Over the years, I've enjoyed various roles ranging from a creative director, building small brands and non-profits, to a freelance photo art director for Fortune 100 corporations.
I draw inspiration from travel, global cinema, music, and cuisine, having explored six of the seven continents. In 2015, I founded the Alameda Foodie and Film Meetup in the San Francisco Bay Area, bringing together over 1,000 members for intimate dinners, stimulating conversation, and films at the historic Alameda Theatre. For me, these experiences have illuminated the deep connection between humans, community, and our planet, and they serve as my catalyst for building brands that advocate for all three.
Let’s connect and explore how we can make a positive impact together. Thank you for visiting my site.
Work History
2014-present
Brandora Collective
Creative Director & CEO
2005-2019
AdeleBerry.com
Freelance Visual Storyteller & Photo Art Director for Global Brands
2009-2014
Women’s Initiative for Self-Employment
Marketing Consultant & Small Business Adviser
2011-2013
30AD Media Inc
Founder, Creative Director & CEO
1999-2004
Target Corporation
Senior Art Director
1998-1999
TynanGroup, Inc
Creative Director
Education
University of Pennsylvania
Bachelor of Arts in Communication
Studied Marketing and Entrepreneurship with coursework through the Wharton School
Brooks Institute
Master of Science in Photography
Client List
Acknowledgements
This portfolio is only possible with the help of the talented creatives that have collaborated with me over the years. A special thanks to Deb Harrison and Shantini Munthree, key contributors at Brandora Collective.